Candidate Information

CANDIDATE NAME

Charlotte Coe

CANDIDATE NUMBER

5027

CENTRE NAME

Wilmington Grammar School for Girls

CENTRE NUMBER

61119

Evaluation 3

What have you learned from your audience feedback?

To begin with, I will first evaluate the feedback we recieved from our rough cut and the changes we made to make it better. We had a lesson in which we recieved feedback from the rest of our class. This is what they said:

Positive feedback:

• Actors were very believeable
• Effective variety of camera angles
• The cutting to the best of the music worked really well
• The black and white memory scenes were really professional

This very positive outcome made us very optimistic, even though we are very aware that there are some parts of the video that need re-filming/re-editing.

Improvements:

• The text on the phone is almost impossible to read because of the sun which reflects on the screen.
• The acting of our actress when singing 'Ignorance is your new best friend' is not the best cos it seems as though she is laughing.

After hearing these improvements, we then refilmed the bits that weren't to their best potential. I learned from the audience feedback that even the slightest change can make the video look all the more professional. As a result of our rough cut feed back, we then went on to make our final cut, which proved to be a lot more successful than our first draft.

Final Cut feedback

The video shows some audience feedback from our targeted audience. From our audience feedback in this video, I have learnt the following things:

-Our editing was successful because it was very in time to the music.

-The lip synching, which proved tricky to master, worked very well and was also very in time with the music.

-From the feedback I have also learnt that there were a couple of things we could have  slightly differently, like making Elle seem more drunk when she is drinking and also making more of a link between the ancillary tasks and the main product.

-Something that I have learnt from this experience is that our research helped us a lot in the production of the video, because if we did not have this initial research, we would not have known what is expected from real music videos.

What have you learnt from your audience feedback cc

View more PowerPoint from charlotteacoe

The class feedback we recieved on the ancillary tasks and the main video proved our productions to be overall successful, with a clear link between all the products. Having initial feedback from the class on our rough cut and original ancillary tasks really aided us in making our final products more successful and professional

Evaluation 2

How effective is the combination of your main product and your ancillary tasks?

Our Audience Feedback

We received various reactions from our target audience on the combination of our main product and ancillary tasks. Here are some reactions that we received:

'Although the actress isn't wearing the same clothes, there is a definite link between all the products'

'Well, there's not really a connection between the main product and the ancillary tasks because they don't look similar'

'I think they combine really well because the poses that the actress is doing in the ancillary tasks reflects the attitude of the actress in the video.'

'The CD and magazine poster looks really professional and so does the video. The advert and the CD made me want to watch the video.'

After taking on board what our audiences views were on the effectiveness of the  combination between our products, I will begin to analyse myself the connection between all the products. It is true that the ancillary tasks and the main product do not look very similar but having said that, after all the research we have done, we begun to realise that the music videos do not usually have a direct similarity to the products that promote it. Having taken on board this knowledge, we did not take much care in making sure the ancillary tasks linked perfectly with the music video. 


After all the research that I had undergone, I had come to the realisation that when creating a music video, digipack and magazine advert,  I would not just be promoting a single song or the artist, but in fact, I would be promoting a brand. Instead of making the products really similar, we used certain aspects to show the link between all of our products. For example, we tried in the photoshoot to make Elle look very surly and with a lot of attitude, to match her character in the music video. It is a subtle link but I believe it is nonetheless effective. In the ancillary products also, we ensured that Elle wore casual clothes to match the casual costume that she is wearing in the video. 


We chose to use these subtle links rather than obvious links because our research proved that the music video and products to promote it have a very subtle, if any link. Our first draft of our magazine advert was actually a photo of Elle in the costume that she wears in the video. However after attempting to make a magazine advert from this, we realised that we wanted something more close-up, with not such an obvious link to the music video. The very last comment we received on the combination of the products claims that the professionalism of the CD and the magazine advert made them want to watch the video. This proves that there does not need to be a direct link between all products to make it effective. The close up photograph on the CD cover and magazine advert is much more professional than our original drafts and also subtly links to the close up of Elle when she sings 'Ignorance is your new best friend': 

As you can see, the link between the Close Up in the music video and the CD cover is again, subtle but effective. 

Evaluation 4

How did you use media technologies in the construction, research, planning and evaluation stages?

Please choose a link to see what technologies I have been working on.

Choose One
Adobe Photoshop
Adobe Premier
Blogger
Camera
Video Camera

Research
In the my research, I used websites on the internet to help me understand the forms and conventions of real media products. Youtube was the biggest help as it allowed me to view music videos and pause when I thought there was a good camera angle or movement. I would then note these down on my blog. When looking for pictures of existing artists to help us in developing the character for our music video, I used Google images, which gave  me many choices of photographs to choose from.

Planning

I used the old fashioned pen and paper to plan the ancillary tasks and make drawings as examples of what I would like to go on the ancillary tasks. Besides this, I used a website called 'bubbleus' which allowed me to create spider diagrams with all the ideas my group and I had come up with for various products.

Construction

Obviously, when making the music video, we used a video camera in which we were able to pause and retake, which was really helpful if the actress went wrong. The editing of the video was all done in a program called  Adobe Premier Elements. In this program we were able to cut the individual films as we pleased to fit in time with the music. The program also allowed us transitions such as the fade, which proved very effective when fading from colour to black and white.


Evaluation
In my evaluation, I have used the video camera once again to be able to film some of our audience to understand their feedback to our video. I have also used a website called 'Glogster' in which I was able to make interesting posters for answers to the evaluation questions. At the top of this evaluation I have also used the html for a drop down box which allows the user to click and go to the website of that particular technology so that the reader can easily see what I have been working with. I have also used a recording to answer a question to an evaluation. 

Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Characters

Ellie Blancke

The Protagonist Female

Ellie plays the part of the girl in which the story follows. She has been dumped by former boyfriend and becomes an obsessive person, looking at his phone and breaking into his house to see if he is with another girl. She becomes untrusting and crazy, which is why Harry breaks up with her.

Harry Painter

The Protagonist Male

Harry is portrayed as the innocent bystander in this situation. He breaks up with Elle because she begins to become very obsessive and jealous of his talking to other girls. At the end of the video, Harry has enough and throws Elle out of his house.

Sarah Brushett
'The Other Girl'

Sarah is Harry's friend, but Elle seems to think there is something going on between them, hence her obsessive behaviour. She is not featured much in the video and is only shown when Elle comes in to attack her.

Magazine Advert Drawing

Below is an example of what we would like the magazine advert to look like. Unlike most magazine adverts, we would quite like the advert to be landscape. This means that it would take up two pages of a magazine. We'd like the photograph on one side and all the information on the other, making it clear to read and eye-catching. The boxes are all different. The top one will have the name of the artist and the name of the album. Below that, we intend to have ratings from newspapers, other songwriters, etc. We plan to have the front of the album pasted somewhere on the page also, showing our intended audience what they will be looking for when going out to purchase the album. Most posters also have a few contact addresses like myspace and soundcloud so that readers can support the artist.