Analysing the Lyrics

Before we can even begin to contemplate some sort of story to go with the music, we need to understand the meaning behind the lyrics. Zoe offered to do this and annotated a print out of the lyrics so that we can begin to come up with some kind of story to match the song.

We came up with one idea of having a girl who is clearly troubled after the break up with her ex boyfriend. We want the video to show her growing obsession with him and the annotations below show this rather well:

Filming

 PRACTICE FILMING

We began practice filming our media in the half term. We have had to do some serious thinking about what we are going to do with our music video. Here's a few shots of how we got on doing our first shoot for the music video.

 We had an incident in which the cameraman tripped over one of the wires. In order to save time and stop accidents like this happening, we taped the wire to the floor temporarily to proceed with our filming and get as much done as possible.

LIGHTING

We were very grateful for the lighting equipment that was lended to us, but it did cause a few problems with filming. This was merely because we kept catching the lights in the film and sometimes the lights did not fit with the type of shots that we wanted to do. Having said that, the lights were a lifesaver considering it was a very dull and dreary day! They really helped with the lighting for all of our filming.

Target Audience

Our targeted audience is people around our own age. I do not think that the target audience should be much younger than eighteen years old, as there are explicit scenes of smoking and drinking in our video that we would not want to encourage teenagers to do.

The genre of our music video is indie rock, and taking this on board we are targeting our video at indie rock fans. The real artist of the song is a band called paramore which is an alternative/indie rock band:

As you can see from the style of clothes that this band are wearing, we aim to target fans of this type of culture.

Definition of Indie Rock: Indie Rock is a genre of alternative rock. Indie Rock is a slightly softer type of rock music, targeting all fans of rock with it's extreme diversity.

Taking this on board, the genre of music we have chosen specifically targets young aged people, as they are more inclined to listen to alternative/indie rock.