Timeline

Timeline of events

Having already designed and planned a timeline for our initial idea, I think the practice really helped with this timeline the second time round. The timeline will help us greatly when it comes to filming our music video as it will give us some guidance and something to go by and stick to when filming. We have listened to the song over and over again in order to get each shot perfect with the song and the timing.



Storyboard

Storyboard Planning

To even begin contemplating filming our video, we shall need to create a big storyboard that is in fitting with our timeline. We each took a piece of the timeline to create into a storyboard, making the process of making it much faster and also much mroe efficient. The storyboard shows every aspect of what we expect to happen in our video, from the very beginning to the end. We have also included what sort of shots we would like to use in each frame.

The Storyboard below is our finished product. The frames show how far away we should film our actress and any significant shots of feet, etc.

Analysing the Lyrics

Before we can even begin to contemplate some sort of story to go with the music, we need to understand the meaning behind the lyrics. Zoe offered to do this and annotated a print out of the lyrics so that we can begin to come up with some kind of story to match the song.

We came up with one idea of having a girl who is clearly troubled after the break up with her ex boyfriend. We want the video to show her growing obsession with him and the annotations below show this rather well:

Filming

 PRACTICE FILMING

We began practice filming our media in the half term. We have had to do some serious thinking about what we are going to do with our music video. Here's a few shots of how we got on doing our first shoot for the music video.

 We had an incident in which the cameraman tripped over one of the wires. In order to save time and stop accidents like this happening, we taped the wire to the floor temporarily to proceed with our filming and get as much done as possible.

LIGHTING

We were very grateful for the lighting equipment that was lended to us, but it did cause a few problems with filming. This was merely because we kept catching the lights in the film and sometimes the lights did not fit with the type of shots that we wanted to do. Having said that, the lights were a lifesaver considering it was a very dull and dreary day! They really helped with the lighting for all of our filming.

Target Audience

Our targeted audience is people around our own age. I do not think that the target audience should be much younger than eighteen years old, as there are explicit scenes of smoking and drinking in our video that we would not want to encourage teenagers to do.

The genre of our music video is indie rock, and taking this on board we are targeting our video at indie rock fans. The real artist of the song is a band called paramore which is an alternative/indie rock band:

As you can see from the style of clothes that this band are wearing, we aim to target fans of this type of culture.

Definition of Indie Rock: Indie Rock is a genre of alternative rock. Indie Rock is a slightly softer type of rock music, targeting all fans of rock with it's extreme diversity.

Taking this on board, the genre of music we have chosen specifically targets young aged people, as they are more inclined to listen to alternative/indie rock.

Practice Filming

On Thursday the 14th October we planned to do some filming for our research. We took the camers to our location and began filming some mock shots of what we would expect when actually filming the video. We also made some real shots of the numbers '1 2 3' in which we experimented with different, creative ways of showing these numbers. We came up with two final ideas. We used a guitar lead as a way of making the numbers '1 2 3' and '4 5 6' and tried out different ways of filming it. We did this also by using a collection of stones to create those numbers again.We have put together some short clips of our shots of '1 2 3' and '4 5 6' to help us decide what shots to use in our actual video:

The next video displays another way that we tried to film the '1 2 3':

The next videos are our shots of '4 5 6' in the same format and style as the '1 2 3' shots:

Preliminary Music Video Research

Considering that we will be using a band in our video, I thought it necessary to do a bit of research on the filming of bands (boy bands specifically). We want to get as  much variation of bands as possible, so that we can use a variety of interesting shots. 

Below is a shot of the band You Me At Six in their video 'Stay With Me'. The way that they are filmed through the crops gives some distance between the band and the audience. It is effective because after this shot, we seem to be bought closer and closer to the band through the camera, making us feel more involved in the song. I liked the setting in this video and chose it because we will be using fields in our video, although the band won't be in the field, the girl will, we can still use this sunset effect lighting as well as the different shots used. 

NATURALISTIC COLOURS

NON-NATURALISTIC COLOURS

These few shots above are from the video 'Weightless' by All Time Low. I have chosen these shots and this video specifically because the lighting is a little less naturalistic than the video before, which I think we will use for our band shots in the bedroom. I think having the shots darker in the room will create a contrast to the natural sunset outside where the girl will be filmed just before she enters the house.  

These three different shots are brilliant in showing the band whilst they are playing. The second shot is effective because it shows all three guitarists in a row, as though they are united when playing music. The last shot is a good close up, and we intend to use a lot of these of the lead singer when making our video. 

Although I believe we are veering away from using colours as vibrant as these, it is always good to see what will work and what won't work. We could always try different things when we film and figure out what looks best and what reflects the song the most successfully. 

BLACK AND WHITE

We are planning on filming the band in black and white, and these next few shots from the video 'It Girl' by Jason Derulo, should show the effect of the black and white in the video. In my opinion, I think it gives the characters a classy appearance. You could also say that it gives a sense of the atmosphere lacking excitement, which is why we would like to use black and white for the band and colour when filming the girl, to show the excitement that she brings to their lives (especially the lead singer's). 

The shot of the girl in the mirror is exactly the kind of thing we want when we film our girl looking in the mirror. It is quite flirtacious but also striking, which is exactly what we want our girl to look like.