CD Disc Research

Our Ancillary Task requires us to make a Digipack as advertisment for our song/video that we are creating. I have already looked into research for the front of the CD case, and think it prudent to now research into what the CD would like like.

The three CD's at the top of this example match the CD cases directly below. What I have begun to realise in this research is that the CD's always have some sort of subtle link to their CD. The Katy Perry CD comes across to us like a very fun design with a deliberate liking to candy cane. The colours are also deliberately used to create an effect of similarity, so that we immediately associate the CD disc to the CD case.

Likewise, the Ellie Goulding CD links with the CD case in the same kind of way, even though they have a different style. The yellow on the disc gives us a sense of happiness and naivety. The font on the disc is exactly the same as the font on the case, again making sure we know the CD is matched with the case.

The Pixie Lott CD disc and case on the right have a slightly different style to the others, not using the theme of colour but shape. The blue cross on the CD case is reflected on the disc's pink cross. Even though the colours are different, we recognise the same kind of pattern on both and understand that they go together.

These things are things that we shall need to consider when making our digipack. We need to show some connection between each part of the digipack so it looks as though a certain pattern is following on. I have also taken notice that more times than none, the CD disc's desgin is simple but effective with patterns and colours rather than a photograph.