CD Disc Research

Our Ancillary Task requires us to make a Digipack as advertisment for our song/video that we are creating. I have already looked into research for the front of the CD case, and think it prudent to now research into what the CD would like like.

The three CD's at the top of this example match the CD cases directly below. What I have begun to realise in this research is that the CD's always have some sort of subtle link to their CD. The Katy Perry CD comes across to us like a very fun design with a deliberate liking to candy cane. The colours are also deliberately used to create an effect of similarity, so that we immediately associate the CD disc to the CD case.

Likewise, the Ellie Goulding CD links with the CD case in the same kind of way, even though they have a different style. The yellow on the disc gives us a sense of happiness and naivety. The font on the disc is exactly the same as the font on the case, again making sure we know the CD is matched with the case.

The Pixie Lott CD disc and case on the right have a slightly different style to the others, not using the theme of colour but shape. The blue cross on the CD case is reflected on the disc's pink cross. Even though the colours are different, we recognise the same kind of pattern on both and understand that they go together.

These things are things that we shall need to consider when making our digipack. We need to show some connection between each part of the digipack so it looks as though a certain pattern is following on. I have also taken notice that more times than none, the CD disc's desgin is simple but effective with patterns and colours rather than a photograph.



Editing the Video

After filming, we then have the difficult task of editing the video to the song. To do this, we are using AdobePremier in order to do this. We need to import each clip into the program and then fit it accordingly to the song.

Below is an example on AdobePremier where we import all of our videos. The clips in which have been ticked are the ones currently being used in the film. The clips are in a rough order of how they will appear in the film.

Due to the fastness of the song, we have needed to speed some clips up in order to fit the music. Luckily, it looks very in fitting with the music as it an upbeat song. Below is an example of the speed up box that appears when we use it to change the tempo of our clips:

When we adapt our clips into the film, we have to drag them to a timeline where the song is and fit it accordingly to the music. The timeline makes it increasingly easier to split clips, speed up clips and fit the clips to the music:

In the same kind of way, we needed to edit the original song to fit our time limit of 3 minutes. We did this by dragging the original song to the timeline and then splitting the bits that we didnt need or we thought were unnecessary.

The split clip tool has caused some unnecesary complications concerning the music. This is because at times, when we attempt to split the clip, unfortunately, the music splits as well. In order to prevent this from happening, we needed to unlink the audio and the film so that they wouldn't split together and we could split one without making any damage to the other.

Filming Day 2

When we filmed a second time, it was in our second location: Eynsford Castle. It is a beautiful location that we are using for Ellie to be outside. In these scenes she will be drinking and smoking in an annoyed way, in an attempt to forget her memories. Eynsford castle is a perfect place for us to film because it is far away from any other pedestrians which means we can focus the camera more on our actress.

 

These two shots are of parts of Eynsford castle, just so we can picture where we are filming.

 



The three photos above show the difference in the lighting on different parts of the stone wall. The photo in the top right hand corner is the correct lighting we were aiming for. There is no direct sunlight/glare of the sun nor is there any shadows, which means that it looks cloudy, dreary and rather miserable. The bottom photo was too light for our liking and the top left photo had too many shadows in it which would have made it more difficult to film.

PROBLEMS ENCOUNTERED

In one of our scenes, we have to light a photo of Harry. Our problem was that due to wind, this became increasingly hard for everytime the paper caught fire, the wind would then blow it out again, making it almost impossible for us to film. Consequently we couldn't film that bit on the day and will have to reshoot it another time.

Choosing A Song

After starting with the song 'Are You Gonna Be My Girl' by Jet and having no luck in the process of making this video, we decided that it was for the best that we change our song and start afresh. As a group we came up with many ideas that we could do for our song for our music video. He is a small brainstorm of the ideas we came up with:

We decided that the best idea for the song choice would probably be 'Ignorance' by Paramore. It has sutble yet effective lyrics and as a group I think we can develop the song into a very effective video.

Locations

When choosing locations, we had to ensure the following things:

-It is easily accessible

-It is allowed to be used by us

-Spacious so we have enough room for all of us

Locations we used:

-Ellie's house

-Eynsford Castle

-Sarah's house

-Hextable

-Sutton-at-Hone

Location 1: Ellie's House

Ellie's house will be used mainly for all the scenes in which Elle is getting ready to leave the house. This was the best house to use for this as it was easiest to get to for all of us and there was more than enough room for us to set up lighting and camera without any problems.

Location 2: Sarah's House

Sarah's house is used for the scenes when Ellie confronts Harry (which we will pretend is his own house). Again, we used Sarah's house because it is one of the easiest houses to get to out of all of ours and we liked the idea of Elle having to walk up a long pathway to get to the house.

Location 3: Eynsford Castle



We have decided to use parts of Eynsford castle in our video for the parts that Elle is drinking and smoking. It is usually quite vacant so this will be useful for us when filming our video so we will not be disturbed by any dogwalkers, etc. It is a beautiful location and we wanted to film here as it is very spacious and wanted to show how secluded Elle is when she is at Eynsford Castle.

Location 4: Hextable

We have chosen to start the video on this street by the blank white wall as it is not right on the high street and we will not be in anyones way. As well as showing Elle in Eynsford Castle to represent her lonliness, we want to also show her in public as a contrast to Eynsford castle.

Magazine Advert Research

Magazine Advert Research

The photos that I have found on the internet are artists that have a similar style to our actress, Ellie. The bottom three are more relevant because they are all blonde but the top example of Katy Perry, in my opinion is a fantastic example of a magazine advertisment. The writing that says 'Katy Perry' is consecutive with other adverts of Katy Perry, she always uses the same font to advertise herself. The advert is effective because it shows the CD cover on it, and the picture is consecutive with the photo in the background of the advert.

The picture on the far right is of Kesha, who is what we are basing the character of our female protagonist on. We want to go for a more chaotic look for our character rather than calm and reserved like the other two blonde girls in these pictures. The layout of the middle picture is probably the one I am most likely to base my advertisement on. It is good how her name is displayed big underneath the picture and with smaller writing concerning dates and the name of the new song.

THE SONG

IGNORANCE

BY PARAMORE

If I'm a bad person

You don't like me

Well I guess I'll make my own way

It's a circle

A mean cycle

I can't excite you anymore

Where's your gavel? Your jury?

What's my offence this time?

You're not a judge

But if you're gonna judge me

Well sentance me to another life

Don't wanna hear your sad songs

I dont want to feel your pain

Well I know it's all my fault

But I know we're not the same

(NO!)

We're not the same

(NO!)

Oh, we're not the same

Yeah we're friends we stick together

We write our names in blood

But I guess you can't accept that

The change is good

(HEY!)

It's good

(HEY!)

It's good

Well you treat me just like

Another stranger

Well it's nice to meet you, sir

I guess I'll go

I'll best be on my way out

You treat me just like

Another stranger

Well it's nice to meet you, sir

I guess I'll go

I best be on my way out

Ignorance is your new best friend

Ignorance is your new best friend

This is the best thing

That could've happened

Any longer and I wouldn't have made it

It's not a war, no

It's not a rapture

I'm just a person but you can't take it

The same tricks that

They once fooled me

They won't get you anywhere

I'm not the same kid

From your memory

Well now I can fend for myself



Don't wanna hear your sad songs

I dont want to feel your pain

Well I know it's all my fault

But I know we're not the same

(NO!)

We're not the same

(NO!)

Oh, we're not the same

Yeah we're friends we stick together

We write our names in blood

But I guess you can't accept that

The change is good

(HEY!)

It's good

(HEY!)

It's good

Well you treat me just like

Another stranger

Well it's nice to meet you, sir

I guess I'll go

I'll best be on my way out

You treat me just like

Another stranger

Well it's nice to meet you, sir

I guess I'll go

I best be on my way out

Ignorance is your new best friend

Ignorance is your new best friend

Ignorance is your new best friend

Ignorance is your new best friend

Well you treat me just like

Another stranger

Well it's nice to meet you, sir

I guess I'll go

I'll best be on my way out

You treat me just like

Another stranger

Well it's nice to meet you, sir

I guess I'll go

I best be on my way out

THE NARRATIVE

Originally, the song represents a break up in a relationship, which is then turned to bitterness and subconciously, ignorance, which is what the song is all about. As it is sung by a woman, we can assume that the man in the relationship has turned into 'Another stranger', for he now ignores her after they have finished their relationship. The song has a bitter tone and as a consumer of it, we understand the anger behind the lyrics and the resentment.

As a group, we decided to twist the lyrics a little. The song is upbeat and rocky and we decided to have a female singer still, just like the original. Our storyline is as follows:

Our protagonist female will wake up in bed after a night of drinking. She has been drinking because she has previously been dumped by her boyfriend for reasons of her being 'crazy'. The boyfriend breaks up with her because he can't deal with her jealousy. After the break up, the boyfriend acts like he doesn't know her, fitting in perfectly with the idea of 'ignorance' and 'another stranger'. The video follows Ellie as she leaves the house having made her make up all okay again. The camera will follow Ellie's journey to Harry (the boyfriends house) and once she get there, there will be another girl at Harry's house, causing Ellie to become angrier and consequently being thrown out of the house at the end of the video.