Magazine Advert Update

After some debate and research into magazine adverts, I have decided to create the advert based on the front cover of the CD. This way, people buying the CD can relate to the advert and recognise the CD easily when coming to buy it. I have noticed in my research that all good adverts have a clear link to the digipack. If there was not a connection, buyers would be less inclined to purchase the CD as they would not know what it looks like. 

This is why we are going to use the exact same photograph that is on the front of our CD. This obviously shows continuity and consumers will be more likely to buy the CD if they know exactly what to expect on the front of the CD.

Beside the photograph, here are a few things that I have included in the magazine advert that my research showed completely necessary if you want to make a successful and effective advertisement:

As you can see, we have stuck to a lot of the same fonts, colours and ideas that are correspondant throughout the digipack, keeping both products similar.

FINAL POSTER

Problems in Editing

Making and Devloping the Magazine Advert

Construction of the Magazine Advert

 The two plans above are drawings we made as a plan for the layout of our magazine advert.

These designs above are a few more examples we came up with. The top left one shows Ellie in the middle, with the 'other girl' far behind her and the boy in the film to the right of her. The top right photo shows Elle to be leaning against a wall, looking casual, quite like the bottom right in which she is standing in a road. The bottom left one shows Elle to be blowing a kiss, but for the type of song that it is, personally I don't think this sweetness is the right photo to go with.

The example to the left is a photograph from our first photoshoot. It shows Elle to be leaning against the wall, quite like the drawing we made as an example. This could be an idea for our magazine, so we blurred the background around Elle to give an effect of time passing. With this design however, the blue font clashes with the background and is a little hard to see.

When researching into magazine adverts, I found that most magazines advertising music go along with the same theme as the digipack. In realising this, Zoe took it upon herself to create a vague drawing of what the magazine would look like, considering I have already created the digipack.

The image on the design will be the same as the front cover of the CD.

CD Changes

 Class Feedback

This design for our CD and back cover recieved some good feedback and compliments. Comments were made about the very effective continuity through the use of the lips being repeated throughout the digipack. However, one thing that was critisized was the dull back ground of the CD. The blue background seems a little boring to the rest of the digipack and we were given a few ideas to make it a little more interesting:

 

• Write something behind the CD like 'Love Elle x', or just simply 'Elle x'. These come across as quite personal and rather signature like, which we quite liked the idea of.
• Pasting a set of lips in the centre of the back ground to mimick the CD
• Carry on the theme of lips by lining them up once again at the back of the CD.

Here are some designs:

As a group we discussed that this suggestion was our favourite, therefore I have designed these two designs to simply make the back ground of the CD look slightly more interesting. I rotated the writing on the right example as Sarah suggested it to see what it would look like. As a result of this, we all preferred the tilted design. It is simple, personal and yet effective. The font we used is exactly the same font we have used on the front of the CD. I chose this font for continuity reasons. Keeping the same font makes the digipack overall more effective.

 Below is the background with the CD:



Re-shooting Scenes

Again, I was unable to attend this filming session due to work commitments but I will publish some of the problems the group encountered whilst filming this time.

MAKE UP:

As we were refilming what we had already done, we needed to ensure that Ellie's make up was identical to the first shoot that we did. I did Ellie's make up last time and the group did pretty well to make it identical to the last time without me there!

SETTING:

As well as the make up, we needed to make sure that the setting in the room was reflective of the previous scenes so that the film has continuity.

FILMING:

In our footage before, our clips were rather boring and repetitive. The group managed to find different ways of shooting from different angles in order to give the film a bit more excitement.

Filming Day 2

Unfortunately due to my performing arts lesson, I was unable to attend the filming that was done when re-shooting parts of our video. However, here are a few examples of how my group got on:

Below is a filming schedule that Sarah made so that when the day of filming came, they knew exactly what was needed to film, where, and what props were needed.

FILMING

As usual, they began by setting up the lights in a particular way to avoid having footage that is too dark. They had to position them correctly as to avoid glare from windows or mirrors and to make sure that the lighting was not in the camera line.

They tried many different shots at different angles to see what angles looked best or the most effective. Ranging from high angles to eye-shots to close-ups.

CD Development

I began drafting the CD by coming up with a few ideas. First of all, I thought we could use Ellie's lips as a continuing theme on the CD. They would match the colour of the front CD cover and of course there is a direct link between the CD picture of the lips and the front cover.

I cut the photo above from the original photo on the front cover of the CD. At first I just started by cutting it out very roughly, then pasting it onto a new file on top of a CD base. As you can see below, I have taken the lips directly from the original photo to show continuity. The design below was only my first design so is very rough. The edges will need to be sharpened and the lips will need to be made redder and brighter to match the original.

The designs below are a few that I came up with as a starting point. Using the idea of repetition from my research, I took time to repeat the word 'Ignorance' over and over again. I think it looked effective but I wasn't entirely happy. The word was written in black, whereas on the front cover, 'IGNORANCE' is written in red. The lack of continuity bothered me and I tried some other ideas. The idea of putting the name of the artist, the song and the lips across the middle of the CD was a favourite of mine. I liked the way the lips represented the original lips on the photo on the front of the CD but I thought this design seemed a bit boring and it needed to be more exciting. I then came on to copy and paste the lips many, many times to create lines of lips, almost mimicking the paramore wallpaper that I researched. This worked very well and my group was happiest with this design.

As you can probably tell, we had some work to do on the CD. Although it was our favourite, there were a few things we had to neaten. First of all you will notice that the colour of the lips has changed to a brighter, mroe vibrant red. I lost the original colour of the lips when I began to play around with the lips and consequently had to add the colour back in when I was done. The bottom right print screen shows how I cut the lips that were on the outside of the CD by creating a box around the area, then using a circle tool to cut the lips more definitely and sharply. The bottom left print screen has the word 'IGNORANCE' pasted on the CD. It is quite hard to read, however and we soon agreed that this design was probably not the best.

To keep the CD simple and effective, we accompanied the CD with the background of the same blue that is continuous throughout the digipack. Any other colour would have looked to dark and it would not have the fantastic continuity that I have managed to attain throughout the whole development of the digipack.