After some debate and research into magazine adverts, I have decided to create the advert based on the front cover of the CD. This way, people buying the CD can relate to the advert and recognise the CD easily when coming to buy it. I have noticed in my research that all good adverts have a clear link to the digipack. If there was not a connection, buyers would be less inclined to purchase the CD as they would not know what it looks like.
This is why we are going to use the exact same photograph that is on the front of our CD. This obviously shows continuity and consumers will be more likely to buy the CD if they know exactly what to expect on the front of the CD.
Beside the photograph, here are a few things that I have included in the magazine advert that my research showed completely necessary if you want to make a successful and effective advertisement:
As you can see, we have stuck to a lot of the same fonts, colours and ideas that are correspondant throughout the digipack, keeping both products similar.
FINAL POSTER
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