Positives
1) Effective link between the red lips and the red font for the song title.
2) The ratings for the CD are easy to see and realistic.
3) Although the photo is the same, more of this photo is shown on the advert, which creates an interesting yet effective difference.
4) By using the same photo we are making sure that people purchasing this digipak will know what it looks like when they are searching for it.
5)The date is the largest font on the advert, catching the readers eye and making that date stay in the readers mind.
Negatives
1) There is no record label on the advert.
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